2008 Press Releases

bulletStudy Presented at Diabetes Technology Society Meeting Finds In-Office A1CNow+® Monitor Demonstrates Precision & Accuracy in A1C Testing

December 15, 2008
A new study presented recently at the Annual Meeting of the Diabetes Technology Society found that A1CNow+®, an easy-to-use, A1C (HbA1c) monitor demonstrated precision and comparable accuracy to the high-performance liquid chromatography (HPLC) laboratory method. This was the conclusion of researchers from the Diabetes Center of the Christliches Krankenhaus in Quakenbruck, Germany. A1CNOW+ is the only portable, hand-held, point-of-care, A1C monitor on the market.

bulletLimited Edition "Dog Tags" from Nick Jonas and Bayer Diabetes Care, a New Symbol of Support for People with Diabetes

November 11, 2008
Now everyone can show support and help make a difference for people with diabetes by buying and wearing a limited edition dog tag, modeled after the one worn by teen pop sensation Nick Jonas of the Jonas Brothers. Through his ongoing partnership with Bayer Diabetes Care, Nick has created a new symbol that he hopes will unite anyone whose life is touched by diabetes.

bulletA Special Challenge: Growing Up with Diabetes

November 6, 2008
Swiss youngster has successfully come to terms with the metabolic disorder.

bulletBayer Diabetes Care Names "Walk In Nick's Shoes" (W.I.N.S.) Sweepstakes Grand Prize Winners

October 30, 2008
To kick off Diabetes Awareness Month, Bayer Diabetes Care announced that four people with diabetes have won the opportunity to meet teen pop sensation Nick Jonas of the Jonas Brothers after entering the national "Walk In Nick’s Shoes" (W.I.N.S.) sweepstakes.

bulletBayer Diabetes Care Annouce "Walk in Nick's Shoes" (W.I.N.S.) Sweepstakes to Launch New Contour® Meter

August 25, 2008
Win a chance to meet Nick Jonas in Los Angeles and be part of "Team Jonas" at Diabetes Fundraiser.

bulletBayer Diabetes Care Partners with Acclaimed Author Stephen Covey and Diabetes Coaching Organization FIT4D™ to Offer Personal Motivation Programs to Simplify Life With Diabetes

August 7, 2008
Bayer Diabetes Care announced a new chapter in its partnership with Dr. Stephen R. Covey, author of the bestselling book The 7 Habits of Highly Effective People®, and a new partnership with Fit4D™, an organization that provides personalized diabetes coaching. Through these partnerships Bayer Diabetes Care will offer new educational resources and services that help simplify life with diabetes.

bulletBayer Diabetes Care Partners With Nick Jonas to Encourage Young People to Proactively Manage Their Diabetes

August 6, 2008
Teen Pop Sensation Shares Personal Story to Inspire Others to Achieve Their "Simple Wins".

bulletBayer Diabetes Care Unveils New, Personalized Meters And Lancing Device At ADA Annual Meeting

June 6, 2008
New CONTOUR® with enhanced testing features, color options and MICROLET™2 previewed.

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Media Contacts:
Susan Yarin
Director, Global Communications
Bayer HealthCare Diabetes Care
susan.yarin.b@bayer.com

Staci Gouveia
Manager, Global Communications
Bayer HealthCare Diabetes Care
staci.gouveia.b@bayer.com

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